Your investors come through personal relationships and referrals. This gives you a way to reach accredited investors who have never heard of Catalyst Equity Partners, show them the $300M+ track record and 29% average realized IRR across nine exits, and get them on a call directly with Shane and Prashant.
An investor clicks your ad, lands here, sees the $300M+ under management and 29% realized IRR, and books a 15-minute briefing directly with Shane. Built in your brand.
Each one leads with a different angle on Catalyst. You run all four on Facebook and Instagram, then keep the ones that bring the most qualified investors to the landing page.
The text that runs alongside each image ad. Each one pairs with an ad above and gives accredited investors a reason to click through to the landing page.
Your founder records this once on camera. It covers the $300M+ track record, the Texas thesis, and the process-driven approach. The video sits on the landing page so investors show up to the call already knowing who you are.
I'm Shane Thomas. I'm a Managing Partner at Catalyst Equity Partners. Over the last several years my co-founder Prashant and I have acquired more than 1,900 apartment units across nine properties in Texas, and we have delivered a 29% average realized IRR on the deals we have taken full cycle. If you are an accredited investor evaluating multifamily allocations right now, the next five minutes will explain exactly how that track record was built and what we are offering in the current cycle.
Texas is the largest multifamily absorption market in the United States, and it has been for most of the last decade. Dallas-Fort Worth and Houston are the two metros driving that demand. Population is growing, corporate relocations are compounding, and wage growth is holding up against inflation in a way it is not in most coastal markets. That is the macro. Underneath the macro there is a more useful truth for accredited investors: the multifamily asset class delivers five return drivers that almost no other investment can offer at the same time. Cash flow from in-place rents. Forced appreciation through value-add renovation. Tax benefits through accelerated depreciation. Leverage through agency financing that does not flow through to LPs as recourse. And a natural inflation hedge because rents reset annually on hard assets. Most asset classes give you one or two of those. Private multifamily, when it is underwritten and operated correctly, gives you all five. That is the opportunity Catalyst was built around.
Here is what we have actually done with that thesis. Catalyst has more than $300 million under management across the current portfolio. We have acquired over 1,900 units across nine Texas apartment communities, eight of which are currently owned and operated by the firm, with one fully exited. The 29% figure you see on our homepage is the average realized IRR on full-cycle exits, net of fees, calculated on actual LP distributions rather than a projected pro forma. Our portfolio spans Class A flagship assets like The Addison at Sugar Land at 288 units and Avaya Kingwood at 264 units, Class B value-add assets like Avaya Steeplechase and Avaya Stafford in the Houston metro, and Class C repositioning plays like Cantera in Carrollton and Villa Gardens and Ventana in Farmers Branch. Eight of the nine properties are held today. That is not marketing language. That is what the rent roll, the K-1s, and the audit confirm.
The reason the numbers look the way they do is the process behind them. Catalyst is a process and data driven investment firm. What that actually means in practice is that underwriting, acquisitions, asset management, and construction oversight are run in-house by a dedicated team rather than outsourced to third-party managers whose incentives do not align with LP outcomes. Every acquisition is modeled against our proprietary deal screen before it is brought forward for LP review, and every property has a senior asset manager who owns the operating plan from acquisition through disposition. When a submarket surprises us, we see it in the unit-level data before it ever reaches the quarterly LP report, and we act on it.
The structural alignment on the Catalyst side is straightforward. Prashant and I personally review every acquisition before LP capital is ever solicited. When you invest, you invest alongside a firm whose investment committee is two people who have been doing this together for years and whose reputation is the asset on the line. On the current offering, the target IRR is 14 to 18%. The target hold period is 3 to 5 years. The minimum subscription is $50,000. The structure is Reg D 506(c), which means it is open to accredited investors only, and accreditation is verified before the subscription closes. We do not ask LPs to sign personal guarantees on the debt.
If what you have seen so far lines up with what you are looking for in a multifamily sponsor, the next step is a 15-minute briefing call. On the call I will walk you through the active deal pipeline, the current offering in detail, the underwriting assumptions, and where Catalyst fits relative to other sponsors you may already be evaluating. If the allocation fit is clear, next steps get discussed on the call. If it is not, both of us save the time. The calendar link is below this video. I appreciate you spending this time with me and I look forward to the conversation. For accredited investors only.